Adding Facebook Pixel to your Weezevent minisite or ticketing widget allows you to track your Facebook ads ROI.
In practice, it helps you to know:
- the amount of tickets sold after a client clicked on one of your ads
- the number of pages seen at each step of the purchasing process (cart, form, order confirmation)
Note: we do not control the payment step, so you will not be able to retrieve this infiormation through the Facebook Pixel
This article gives you more information about it.
1. Retrieve the tracking ID from Facebook Ad Manager:
Choose "Use an Integration or Tag Manager"
Choose Google Tag Manager
Copy your Pixel ID
2. Insert your Facebook Pixel ID in Weezevent
- Log into your Weezevent account
- Click on your event and go to Communicate > Referencing and exposure